Placing the right bets

How to create winning category strategies

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space.  Pulling these levers effectively requires category strategies that are unlocked by an analytical understanding of their impact on performance.
We work with retailers around the world to deliver a better way of making category decisions.  Our approach consistently generates material returns by unpicking interlinked levers using a combination of commercial insight and analytics.
This insight gives an overview of our approach to category strategy – as well as how to build on-going analytics capability to continuously improve the data and insights used to make category decisions.


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