Working Up A Six Pack
Six ways to muscle up for the changing Indian consumer landscape
Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying. How can manufacturers make the most of the opportunities that lie ahead? We propose six `mantras' for growth that can help FMCG manufacturers capture their share of market growth - and more.